On June 4, a crew from Demand Media Inc. turned Salon 27 into a video set for several hours as they taped more than 20 segments for eHow, an tutorial web page that teaches users how to do anything from make pesto to design their own pool.
“They filmed segments on makeup tips for older women, makeup tips for dark haired and fair skinned women, how to reduce shinny faces for pictures, and we did several hair segments. One on boys hair styling, one on short hair styles, how to correct flat iron damage, chlorine and bleach damage. We did so many!” said Salon 27 owner Melanie Pace.
According to Pace, Nicole Alexis of Demand Media had been following the salon on Facebook and called and asked the salon to have some of their employees submit a resume and a video of themselves for consideration on the eHow segments.
“So I had my Beauty Consultant and Makeup Artist Jill Maria and my Master Cosmetologist Anslie Mouchet do a couple videos and sent them in,” Pace said.
Fortunately, the girls were selected and Alexis and her crew made the trip to Buchanan to film the segments. However, it was still quite a bit of work.
“We found volunteers for the segments and worked out a schedule and sent it to them ahead of time,” Pace said. “And we closed the shop for several hours, though we tried to get all our clients in earlier that morning.”
Pace said though the day was somewhat hectic; overall, it was a lot of fun.
“It really was like a movie set,” Pace said. “They would say ‘Quiet on the set!’ and we all had to be completely quite because the equipment would pick up even the tiniest sound.”
Pace said she and her team did learn a few things about filming in the process as well, such as a few tips about lighting.
“Those lights really do get hot,” Pace laughed. “I don’t see how actors do it!”
Pace said the eHow segments will give her business a lot of online exposure and she hopes in the future to garner more spots on eHow and possibly even get a reality segment filmed at the shop.
“We can’t wait to do it again,” Pace said. “It was a lot of work, but it was so much fun!”